August Aquila

With Aquila Global Advisors. First marketing director to become an equity shareholder in a CPA firm and a major consultant to the profession.

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Apr 21, 2025 • 31min

The evolution of accounting marketing

Join August Aquila, a trailblazer in accounting marketing, and Kristen Lewis, a strategic growth expert, as they delve into the transformation of marketing within the accounting profession. They discuss the shift from traditional techniques to tech-driven strategies that enhance client experiences. The duo highlights the importance of aligning firm culture with marketing efforts and fostering a collaborative environment. They also explore how AI and data analytics are reshaping the landscape, preparing professionals for a future where adaptability is key.