"Can Digital Marketing be low-carbon?" features guests Audrey Danthony and Diarmuid Gill, experts in AdTech with a passion for Sustainability. They delve into the environmental impact of digital marketing, highlighting the huge carbon footprint of digital campaigns. They discuss measurement strategies, evaluation of environmental impacts, and the importance of investing in low-carbon practices. Code refactoring, measuring carbon emissions, and tips to reduce carbon footprint in digital marketing are also explored. The podcast ends on an optimistic note, emphasizing the role of technological innovation and student involvement in sustainability.
