Audrey Chee-Read

In this discussion, Audrey Chee-Read, a Principal Analyst at Forrester known for her expertise in consumer insights, explores the evolving landscape of generative AI and its impact on brand trust. She highlights the growing skepticism among consumers, especially as the election season approaches. Audrey reviews high-profile AI failures that have fueled public backlash and discusses risks like misinformation. Transparency and authenticity are emphasized as essential for brands to navigate this complex environment and restore consumer confidence.