Abhishek Ganguly, former managing director of Puma in India, is now the founder of Agilitas Sports, aiming to revolutionize the sportswear industry. Along with co-founders Atul Bajaj and Amit Prabhu, he discusses the innovative strategy of acquiring India’s largest sportswear maker, Mochiko shoes. Rather than only launching a new brand, they control manufacturing to boost margins in a competitive market. This bold move challenges industry norms and presents a new model for success in the traditionally fragmented sportswear landscape.
