Ashton Carter, former Deputy Secretary of Defense, and Alex Stamos, Yahoo's Chief Information Security Officer, tackle the evolving landscape of cybersecurity. They discuss alarming breaches at major retailers and the urgent need for improved security measures, especially for smaller businesses. The conversation dives into state-sponsored threats, particularly from China, and the complex challenges companies face post-breach. Their insights highlight the critical need for collaboration between marketing and security teams in building trust and innovative personal cybersecurity solutions.