Ashlyn Brooks

Ashlyn Brooks, founder of the Houston-area newsletter Cypress Digest, shares her journey from civil engineering to building a thriving local media business. She reveals how a simple Facebook Lead Ad strategy netted her 75 advertiser leads for just $60. Ashlyn discusses her innovative use of a Vercel directory as a low-cost onboarding tool for small businesses and highlights effective sales tactics like pitching outcomes and leveraging local SEO services. Her insights on competing with larger media outlets emphasize the power of speed and personalization in local publishing.