Ashly Knox, a key player at Henson Razors, discusses how the company soared to 8-figure success by marketing just one premium razor without discounts. She shares insights on the importance of first-order profitability and why focusing on cash flow is essential for sustainable growth. Knox emphasizes the value of creative constraints and effective inventory management, alongside the advantages of mastering a few acquisition channels. The conversation also highlights the benefits of YouTube marketing for long-term gain.