Ashling McCarthy is a diverse South African author, artist, and anthropologist whose work challenges cultural stereotypes. In this engaging conversation, she shares how her anthropological background informs her writing, emphasizing the importance of empathy when portraying different cultures. Ashling discusses the unique aspects of self-publishing in South Africa, including the complexities of selling direct and the need for innovative marketing strategies. She also highlights the beauty and struggles within rural communities, stressing the significance of culturally sensitive storytelling.