Ashley Woodward, a philosophy lecturer at the University of Dundee and a founding member of the Melbourne School of Continental Philosophy, dives into the profound themes of Raymond Ruyer's 'Cybernetics and the Origin of Information.' They explore the intricate relationship between machines and humans, examining how information and consciousness intertwine. Woodward discusses the evolution of cybernetics and its significance in AI, questioning how intention influences creativity. Through philosophical lenses, he reimagines the nature of value and meaning, connecting existential debates to contemporary implications.