Ashley Micciche

Ashley Micciche, CEO of True North Retirement Advisors, shares her journey of balancing business and motherhood. She discusses her unique concept of 'work-life satisfaction' and how she prioritized faith, family, and work. Ashley details her evolution from cold-calling to cold-knocking to secure 401(k) clients and the strategic communication needed for maternity leave. She reflects on partnering with her father, the importance of backup advisors, and lessons learned from returning to work. Her insights are invaluable for anyone juggling family and a growing business.