Ashley Kechter

Global President of Fabletics, a billion-dollar activewear brand. She has extensive experience in consumer products and building out general management experience, leading full brand P&Ls.

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Feb 25, 2025 • 48min

How Fabletics is Disrupting Activewear: A Deep Dive with Ashley Kechter, Global President

Ashley Kechter, Global President of Fabletics, shares her insights on the brand's explosive growth since 2014, leveraging an innovative membership model and unique fabrics. She discusses the strategic shift towards omnichannel retail and the importance of physical stores. The conversation also highlights upcoming collaborations, including Fabletics' partnership with Nordstrom, and explores how the brand addresses consumer engagement through technology and celebrity endorsements. Kechter emphasizes the significance of adapting to international markets while maintaining core brand values.

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