Ashleigh Gunter, a healthcare messaging expert, dives into how effective communication can transform healthcare practices. She highlights a study showing that doctors respond better to patient-centric messaging, such as reminders about hand hygiene's impact on patient safety. Gunter discusses the importance of understanding healthcare professionals' motivations for initiating change and emphasizes that aligning change management strategies with organizational goals is crucial. Trust, strong leadership, and feedback are key elements for successful implementation.