Ashish Gupta

In a fascinating conversation, Ashish Gupta, founder and CEO of ScaleUp Exec, shares his entrepreneurial insights and pricing strategies. He discusses how he transformed vendor partnerships by positioning his company as a marketing ally, securing free products rather than just being a retailer. Ashish emphasizes the importance of identifying a specific target audience willing to pay premium prices and explores the dynamics of subscription models for deeper customer relationships. His unique approaches offer actionable strategies for growing businesses.