Ash Read, Editorial Director at Buffer, talks through: how to compete in an industry saturated by content marketing; finding your unique differentiator; the power of brand and vision in content; how to create and update “topical” content; and the content strategy he used to grow his side project’s traffic from 0 to 130,000 monthly pageviews.---HostsAsh Read is the Editorial Director at Buffer, and the founder of modern homeware directory, Living Cozy.Ryan Law is the Director of Marketing for Animalz, an agency that delivers high-quality content marketing to enterprise companies, startups, and VC firms.Mentioned in the EpisodeAsh's side project, Living CozyWebinar, How to Manage Big Blogs (feat. Buffer, Zapier & Amplitude)Breaking Brand, a Buffer podcast seriesThe Animalz article about "content whales," Here’s How to Handle a Wildly Successful Article That Makes the Rest of Your Content Look BadConnectConnect with Ash on Twitter and LinkedInConnect with Ryan on Twitter and LinkedIn

Ash Read, co-founder of Frontcourt Studio, discusses turning a side project into a full-time gig, the lessons B2B sites can learn from niche media sites, the importance of learning tools like Webflow, and how to prioritize content when you have tons of ideas.