Chris, a B2B marketing strategist, joins Asaf Azulay, a workshop moderator, to dissect common pitfalls in B2B marketing and the importance of solid financial planning. Chris highlights how poor financial practices lead to overlapping costs and missed growth opportunities. He advocates for using separate business KPIs to identify root issues beyond standard attribution. The duo also delves into balancing brand building with demand generation, offering tactical advice for early-stage companies looking to refine their marketing strategies.