Asa Bradman, a professor of public health at UC Merced and expert on food dyes, joins to delve into the vibrant world of artificial food colorings. They discuss how these dyes have evolved from natural roots to synthetic forms, with mounting health concerns, especially regarding children's behavior and ADHD. The conversation highlights the controversial cancer implications tied to certain dyes, calls for more research, and evaluates the risks associated with food dyes compared to other environmental factors, urging caution and informed choices.