Asa Baki

Asa Baki, the UX director at Google's Next Billion Users team, discusses the innovative approaches being taken to design digital experiences for emerging markets. He highlights the historical context of the QWERTY keyboard and its implications for other languages. Baki shares insights on the importance of empathy-driven design to address user needs, featuring stories that reveal the challenges new internet users face. He also explores how digital anthropology can reshape our understanding of technology's role in developing countries, focusing on leisure and community.