Arzu Tutuk

Founder and Managing Director of Walks in Europe with a background as a tour guide in Istanbul; scaled her walking tour business across multiple European cities to serve tens of thousands of customers. Shares expertise in delegation, operations, pricing, cash-flow management and using technology to scale tour operations.

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Oct 13, 2025 • 37min

Growth Series: How Arzu Tutuk scaled her European walking tour business to 160,000 customers

Join Arzu Tutuk, Founder of Walks in Europe, as she shares her inspiring journey from solo tour guide in Istanbul to leading a thriving European business serving 160,000 customers. She emphasizes the critical role of delegation and technology in scaling operations. Arzu discusses dynamic pricing strategies, effective cash flow management, and the importance of personalized tours. She also highlights the value of building strong partnerships with OTAs and travel agents to boost visibility. Get ready for insightful tips on enhancing customer experiences!

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