Arthur Root

Arthur Root, CEO of Nostra, shares insights on e-commerce site speed and its impact on conversions. Nostra's Edge Delivery Engine optimizes load times while enhancing personalization without sacrificing user experience. The discussion highlights the technical challenges brands face in improving site performance and the vital role of cookies in tracking users. Arthur emphasizes measuring success through A/B testing and how a focus on speed can elevate customer satisfaction. The future of e-commerce, he predicts, will increasingly rely on edge computing for performance enhancements.

Arthur Root, Founder and CEO of Nostra AI, shares insights on optimizing user experience, improving CVR & CPC. He highlights the impact of deploying Nostra on e-commerce metrics and the value of prioritizing user experience. Topics include partnering for innovation, setting clear goals, and simplifying business processes for efficiency.