Our guest today is Artem Kroupenev, VP of Strategy at Augury. Augury is a leader in a category they helped to define known as “machine health.” The company sells products that combine hardware, AI, and SaaS within industrial manufacturing. Artem joined the team at the very beginning of its journey and helped shape strategies for how the team measured product-market fit, go-to-market, and eventually, a strategy for designing a brand new market category they could compete in. In our conversation today, we dive deep into measurable product-market fit and category-creation strategies. Artem shares particular wisdom on: Augury’s storyboard-based approach to product vision  How to sell to a limited pool of customers  The REV (revenue, engagement and value) model from measuring product-market fit  When founders should start exploring creating a new category to operate in You can follow Artem on Twitter at @artemkroupenev You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.

Artem Kroupenev, VP of Strategy at Augury, emphasizes the vital role of AI literacy in today's workforce. He argues that understanding AI is as essential as reading and writing. The discussion highlights how AI enhances productivity and transforms entry-level jobs. Artem advocates for integrating AI literacy through collaborative strategies, breaking down organizational silos. He reassures listeners that AI won't replace jobs but will augment abilities, pushing professionals toward strategic thinking and better decision-making.

Artem Kroupenev, VP of Strategy at Augury, discusses the transformative role of AI co-pilots in manufacturing. They explore how AI predicts machine failures, optimizes production, creates safer work environments, boosts efficiency, and improves product quality. The conversation also delves into the challenges and benefits of integrating AI co-pilots and emphasizes the importance of building trust, collaboration, and measuring impact. This podcast envisions every job having a co-pilot in manufacturing within the next five years.

Learn from Artem Kroupenev's wisdom on defining product market fit and the innovation Augury brings to the IoT space. Dive into topics like navigating product management, effective time management, and exploring the unit of value in product management.

Artem Kroupenev, VP of Strategy at Augury, discusses how AI helps prevent machine failures, boost efficiency in industrial applications. Augury's mission to make machines reliable and efficient for customers. Exciting insights into team innovations and future vision for industrial transformation.