Art Muldoon

Art Muldoon, co-founder of ArcSpan, dives deep into the evolving landscape of publisher data and ad tech. He discusses strategies for making all audiences addressable through AI, and how transparency in curation can become a revenue stream. The conversation shifts to industry trends, including the increasing competition among DSPs and the rising legal pressures on Google. Muldoon highlights the necessity for publishers to adapt and gain control in this dynamic environment, unraveling opportunities amidst market caution.