Art Fromm
Sales enablement expert and author of Making Seamless Sales, with 25+ years helping presales and sales teams collaborate to create value, improve win rates, and drive client success.
Best podcasts with Art Fromm
Ranked by the Snipd community
Sep 25, 2025 • 36min
Presales and Sales Working Together SEAMlessly with Art Fromm
In this discussion, Art Fromm, a sales enablement expert with over 25 years of experience, shares key insights on bridging the gap between presales and sales teams. He highlights the significant 37% performance gap when these teams are misaligned and emphasizes the importance of discovery over rushing into demos. Art advocates for a shift towards creating value perceptions rather than merely showcasing features. He also stresses empathy and understanding each role's drivers to foster stronger partnerships that enhance client success.
Nov 22, 2023 • 30min
The Future of the Sales and PreSales relationship with Art Fromm
Art Fromm, President and Founder of Team Sales Development Inc, discusses the trust between Sales and PreSales, the problem with the classic sales process, and the importance of customer success.
