Armand Wilson

Armand Wilson, Vice President of Categories and Expansion at Whatnot, shares insights into live stream commerce. He reveals how Whatnot saw a surge in new sellers during a brief TikTok outage, highlighting the shifting landscape of social media. Wilson discusses the platform's appeal, particularly in collectibles like trading cards, and emphasizes community engagement as key to their growth. He also explores the potential for live shopping to significantly impact online sales and how Whatnot plans to innovate amid uncertainty in social commerce.