Arjun Sofat

Arjun Sofat, founder of Free Soul, shares his inspiring journey from a bootstrap startup to an eight-figure wellness brand focused on women's health. He discusses innovative ways to find customers without a marketing budget, including grassroots outreach and sample giveaways at gyms. Arjun emphasizes the importance of unit economics and first-order profitability before advertising. He also highlights how customer feedback drives product development and the significance of aligning with supportive investors for sustainable growth.