Leon Neyfakh and Arielle Pardes, reporters behind 'Backfired: The Vaping Wars,' dive into the chaotic world of vaping culture. They discuss the conflicting narratives surrounding vaping safety and its impact on public health. With personal anecdotes, they reveal how experiences with smoking and family health struggles influenced their perspectives. Additionally, the conversation touches on the industry's marketing tactics and the complex regulation landscape that allows products like Juul to thrive amid growing skepticism.