Ariel Sims, svp and head of paid social at Digitas North America, discusses the current state of advertising on Threads and X, including the potential introduction of ads on Threads. They also explore the impact of Lindy Acarino on the rebrand of X and the challenges associated with it. The speakers touch on the effects of rebranding on paid media strategy and creative assets, as well as their experience during the Twitter acquisition. They also discuss the limitations and capabilities of social media platforms for marketing, focusing on TikTok. Additionally, they assess the Tick Tock ad platform and compare it to Meta, highlighting areas for improvement.