In this engaging discussion, Ariel Kelman, CMO of Salesforce and former head of AWS marketing, dives into the transformative impact of AI in marketing. He reveals the importance of balancing quantitative data with qualitative insights for better decision-making. Ariel shares highlights from Dreamforce 2023, underscoring the significance of customer experience and advanced measurement techniques. He also discusses AgentForce, Salesforce's innovative AI platform, which aims to enhance customer interactions and streamline productivity through proactive AI agents.