Ariel Harmoko

Ariel Harmoko, Founder and CEO of Artifact AI and a former racing champion, shares his journey from the track to the tech world. He discusses the challenges of creating an AI-first accounting platform with just two team members. Ariel reveals his strategy for landing clients through cold-calling and why he competes against BPOs instead of software. He emphasizes accuracy over speed, outlines his innovative pricing models, and predicts a future dominated by AI-driven firms, urging founders to develop their evaluation systems.