Ariel Azoff, Executive Director at Atlas Obscura, has a rich background in media, tourism, and sustainability. She explores the increasing demand for unique travel experiences, especially after COVID-19. Ariel discusses innovative collaborations, such as the 'Small Town Big Story' with Brand USA, and highlights the importance of storytelling in uncovering hidden gems. She emphasizes the shift towards modernizing visitor guides with technology and the emotional connections fostered through travel narratives, inspiring listeners to embrace curiosity.
