Ariana Ferwerda
Co-founder and CEO of Halfdays, a DTC brand focused on making the outdoors more approachable for women. She previously worked at NPD Group, a market research data firm.
Best podcasts with Ariana Ferwerda
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Sep 2, 2025 • 1h 27min
How Halfdays Turned Community into a Growth Engine - with CEO Ariana Ferwerda
Ariana Ferwerda, Co-founder and CEO of Halfdays, is on a mission to make outdoor activities more accessible for women. With a background in market research, she shares how her brand achieved remarkable growth by prioritizing community engagement over typical DTC strategies. Ariana discusses building a community-led brand, the importance of data-driven insights, and operationalizing community initiatives. Tune in to discover how storytelling and innovative marketing approaches can drive brand success and foster authentic customer connections.
Jan 19, 2026 • 21min
WORK Conversations: Say Hi to Halfdays Founder Ariana Ferwerda
Ariana Ferwerda is the innovative founder of Half Days, a women's ski and outdoor apparel brand that launched in 2020. In this discussion, she reveals how she identified the gap in ugly yet technical women's ski gear. Ariana shares her journey of raising $850K early on and the challenges of building a team in a competitive market. They delve into issues like gatekeeping in the outdoor industry, the importance of blending functionality with personal identity, and Ariana's design inspirations from vintage aesthetics. This conversation is a must-listen for aspiring entrepreneurs!
