Ariana Ferwerda

Ariana Ferwerda, Co-founder and CEO of Halfdays, is on a mission to make outdoor activities more accessible for women. With a background in market research, she shares how her brand achieved remarkable growth by prioritizing community engagement over typical DTC strategies. Ariana discusses building a community-led brand, the importance of data-driven insights, and operationalizing community initiatives. Tune in to discover how storytelling and innovative marketing approaches can drive brand success and foster authentic customer connections.