Ariana Farahani

Founder and CEO of Plant Press, a functional beverage brand offering a healthier alternative to traditional energy drinks. She shares her journey from a homemade recipe to national distribution, emphasizing data-driven product iteration and strategic distribution partnerships.

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Oct 10, 2024 • 35min

#343 - The ‘Clean Caffeine’ Revolution: How Plant Press is Energizing the Beverage Aisle

Ariana Farahani, founder and CEO of Plant Press, shares her inspiring journey creating a healthier energy drink alternative. She dives into the importance of consumer feedback in refining products, focusing on clean caffeine and unique flavors. Ariana discusses her strategic partnerships with local retailers and the challenges of scaling production. She emphasizes the significance of direct sampling in boosting brand awareness and reveals her plans for further expansion while maintaining a commitment to health-conscious beverages.

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