Arely Brattin

Dana Zimmerman and Arely Brattin from ZoomInfo, along with Gerry Casaletto from Reveneer, dive into the art of objection handling in sales. They share strategies to overcome objections during cold calls, highlighting the use of positivity and data analytics. The trio discusses effective meeting scheduling, enhancing call connect rates, and the importance of genuine communication. Techniques like double-tapping missed calls and addressing objections with structured frameworks are explored to boost sales performance and engagement.