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Ardath Albee
B2B Marketing Strategist and CEO of Marketing Interactions. Specializes in helping B2B companies create personas and content marketing strategies that turn prospects into buyers and convince customers to stay.
Best podcasts with Ardath Albee
Ranked by the Snipd community
Feb 3, 2016
• 55min
#25: How to Create Customer Personas for Your B2B Marketing
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Ardath Albee, a B2B Marketing Strategist and CEO of Marketing Interactions, shares her expertise on creating impactful customer personas. She emphasizes the shift from brand-centered narratives to customer-focused storytelling, enhancing engagement through techniques like the 'pronoun shift.' Ardath explores the Narcissus effect, warning against self-obsession in branding. She also discusses how understanding personas can transform one-off campaigns into ongoing narratives that nurture lasting customer relationships, ultimately boosting B2B marketing effectiveness.
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