Ardath Albee
B2B Marketing Strategist and CEO of Marketing Interactions. Specializes in helping B2B companies create personas and content marketing strategies that turn prospects into buyers and convince customers to stay.
Best podcasts with Ardath Albee
Ranked by the Snipd community
Sep 13, 2023 • 48min
Developing Buyer Personas That Actually Work with Ardath Albee
Marketing strategist Ardath Albee discusses the importance of buyer personas in marketing and shares insights on developing effective personas, including the flaws of most persona worksheets, the value of talking to customers, and the process of creating comprehensive personas. Also explores the frequency of updating personas, the use of AI tools, and the importance of starting with one persona before moving on to others.
Feb 3, 2016 • 55min
#25: How to Create Customer Personas for Your B2B Marketing
Ardath Albee, a B2B Marketing Strategist and CEO of Marketing Interactions, shares her expertise on creating impactful customer personas. She emphasizes the shift from brand-centered narratives to customer-focused storytelling, enhancing engagement through techniques like the 'pronoun shift.' Ardath explores the Narcissus effect, warning against self-obsession in branding. She also discusses how understanding personas can transform one-off campaigns into ongoing narratives that nurture lasting customer relationships, ultimately boosting B2B marketing effectiveness.
