Arash Azarbarzin, CEO of Highgate, shares his journey from aspiring pilot to hospitality leader. He emphasizes the importance of creating a welcoming atmosphere and effective team dynamics in hotels. The conversation highlights key strategies for food and beverage management and the unique challenges of scaling brands. Arash discusses the delicate balance between independent and branded hotels, customer loyalty, and the evolving landscape of the hospitality industry. Insights into leveraging technology and managing a portfolio of 520 hotels add to the rich discussion.

Arash Azarbarzin, CEO of Highgate, discusses creating amazing branded hotels, F&B strategies, working with Barry Sternlicht, acquiring and scaling brands, employee buy-in, optimal scale for business intelligence technology, and the future of branded hotels.