Arabelle Sicardi

Arabelle Sicardi, an industry strategist and trend forecaster with over a decade in beauty, discusses the seismic shifts in the industry as influencers rise. She highlights how traditional giants like Estée Lauder and L'Oréal struggle against the innovative direct-to-consumer brands led by women of color. The conversation dives into the push for inclusivity and diversity, examining how campaigns featuring stars like Lupita Nyong'o are redefining beauty standards. Sicardi emphasizes the need for established brands to adapt to this evolving landscape while engaging a socially conscious consumer base.