Apurv Bansal, Founder and CEO of Zenskar, a cutting-edge billing platform, discusses the shift towards variable pricing models like Usage-Based and Value-Based Pricing. He highlights the complexities these models introduce to billing, emphasizing the need for real-time integration of usage data to ensure transparency and customer trust. Apurv also shares insights on revenue management, the importance of customer experience, and challenges for early-stage SaaS companies. Additionally, he provides valuable advice for aspiring B2B tech founders, stressing passion and patience in entrepreneurship.
