April Showers
An entrepreneur known for building the Afro Unicorn brand and navigating the licensing industry.
Best podcasts with April Showers
Ranked by the Snipd community
Aug 11, 2024 • 7min
Cliff Notes: Exploring Licensing Strategies - What To Know
April Showers, the creative mind behind Afro Unicorn, shares her journey as a successful entrepreneur. She discusses the intricacies of licensing deals and the importance of maintaining ownership to avoid potential pitfalls. Reflecting on Kanye West’s partnership with Adidas, she highlights the risks of sacrificing creative control. April opens up about the emotional challenges she faced while building her brand during a pandemic and personal losses. Her story emphasizes the power of visualization, resilience, and strategic planning in entrepreneurship.
Aug 6, 2024 • 1h 4min
EYL #302 $100 Billion Licensing Industry: April Showers on Building Afro Unicorn, & Licensing Business Model
April Showers, an entrepreneur who created the Afro Unicorn brand, shares her insights into the $98 billion licensing industry. She reveals how she turned down a Nickelodeon deal to maintain control of her brand and discusses Afro Unicorn's impressive $15 million revenue last year. April emphasizes the importance of owning intellectual property and navigating partnerships with major retailers like Walmart. She also reflects on her legal battles for brand protection and how Nipsey Hussle's legacy inspires her work, showcasing resilience in entrepreneurship.
