Apoorva Mehta

App developer Apoorva Mehta almost gave up on being an entrepreneur until he figured out what he really wanted to do: find a hassle-free way to buy groceries. Five years after launch, the grocery delivery app Instacart is valued at $3 billion. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apoorva Mehta, Founder and CEO of Instacart, shares insights from leading the online grocery giant through unprecedented growth during the pandemic. He delves into how Instacart adapted to surging demand and evolved its service offerings, leveraging a four-sided market strategy. Apoorva emphasizes the importance of addressing consumer behavior shifts, enhancing employee well-being, and fostering team cohesion. He discusses how these strategies position Instacart against fierce competition, including the likes of Amazon, and prepares the company for its next pivotal moment.

Instacart CEO, Apoorva Mehta, discusses the company's ad business, Amazon's Whole Foods acquisition, and regulations on gig-workers. Topics include Instacart's rise to dominance, navigating growth in public markets, and balancing flexibility for platform workers. Mehta also touches on regulation, targeted advertising, and customer data utilization on Instacart.