Apoorva Mehta

App developer Apoorva Mehta almost gave up on being an entrepreneur until he figured out what he really wanted to do: find a hassle-free way to buy groceries. Five years after launch, the grocery delivery app Instacart is valued at $3 billion. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apoorva Mehta, the founder of Instacart and a former Amazon engineer, shares the riveting journey from building startups to creating a grocery delivery giant. He delves into the challenges of overcoming skepticism from investors influenced by Webvan's failure. Apoorva highlights key traits for early hires and the strategic importance of team dynamics. He also explains technical complexities as moats, the impact of the Whole Foods acquisition, and lessons learned during pivotal moments like COVID. His insights on launching a second startup and market evaluation frameworks inspire future entrepreneurs.

Apoorva Mehta, Founder and CEO of Instacart, shares insights from leading the online grocery giant through unprecedented growth during the pandemic. He delves into how Instacart adapted to surging demand and evolved its service offerings, leveraging a four-sided market strategy. Apoorva emphasizes the importance of addressing consumer behavior shifts, enhancing employee well-being, and fostering team cohesion. He discusses how these strategies position Instacart against fierce competition, including the likes of Amazon, and prepares the company for its next pivotal moment.

Instacart CEO, Apoorva Mehta, discusses the company's ad business, Amazon's Whole Foods acquisition, and regulations on gig-workers. Topics include Instacart's rise to dominance, navigating growth in public markets, and balancing flexibility for platform workers. Mehta also touches on regulation, targeted advertising, and customer data utilization on Instacart.

Square CFO Sarah Friar and Instacart CEO Apoorva Mehta discuss the evolution of payment services, empowering users through financial choices, innovative financing solutions for small businesses, partnerships between Instacart and Whole Foods, and the evolution of Instacart's business model.