Aparna Bharadwaj

Aparna Bharadwaj, a global consumer strategist, explores how consumer behavior reveals surprising connections across cultures. She highlights fascinating similarities in snacking habits between China and Saudi Arabia, and clothing shopping in the US and Russia. By analyzing data from over 40,000 consumers, Aparna challenges stereotypes and emphasizes the importance of understanding these global affinities. Her insights uncover the patterns that unite us, sparking a deeper connection in our increasingly globalized world.