In this discussion, Aoife Roche, a marketing consultant and AI strategist, delves into the potential of AI video avatars for enhancing business visibility. She shares her journey from corporate tech to entrepreneurship, highlighting how AI tools like ChatGPT are transforming marketing. The conversation touches on the ethical concerns of AI avatars, the technicalities of creating engaging video content, and practical tips for using platforms like HeyGen and Eleven Labs. Ultimately, Aoife emphasizes the importance of authenticity in AI-driven marketing.
