Anurag Verma

Seasoned product manager with 16 years of experience and degrees from the Indian School of Business and NIT Allahabad. He has held leadership roles at MakeMyTrip, Disney+ Hotstar, InMobi, and Goldman Sachs, building both B2C and B2B products.

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Jul 23, 2024 • 44min

Episode 12 : Advanced Strategies for B2B & B2C Adtech Monetization

Anurag Verma, a seasoned product manager with over 16 years in the industry, shares his expertise on ad tech monetization. He discusses an array of strategies for both B2B and B2C environments, emphasizing the significance of non-intrusive ad formats to enhance user experience. Anurag outlines the importance of cross-functional collaboration and details essential ad tech metrics. He also explores how new technologies like AI and AR/VR are revolutionizing ad strategies, offering actionable insights for effective product management.

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