Antony Cousins

Antony Cousins, executive director of AI strategy at Cision, assures PR professionals that AI is here to enhance, not replace, their work. He emphasizes the importance of human involvement in content creation and highlights the ethical responsibility of supporting providers who may be impacted by automation. The podcast explores the potential risks and concerns of AI in PR, as well as its impact on job roles. It emphasizes the crucial role of humans in utilizing AI tools effectively.