Antonio García Martínez, a tech entrepreneur with a rich background at Facebook, Twitter, and Apple, dives into the evolving landscape of the internet. He discusses the future of advertising in Web3, emphasizing user empowerment and privacy. The conversation explores challenges with data control and the evolution from Web 2.0 to 3.0, focusing on decentralizing social media and the complexities of content moderation. Antonio also critiques the attention economy, urging for innovative advertising models that prioritize user experience in a more equitable digital space.