António Caçorino

Founder and CEO of APEX, a sports-focused investment firm that pools athlete capital and institutional investors to back sports tech, teams and properties; featured to discuss APEX's athlete investor model and deals such as TGL and relationships with Red Bull Ventures.

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Oct 23, 2025 • 56min

UP512 Other People's Money: APEX, the athlete investor trend, Red Bull Ventures, Baller and TGL

António Caçorino, founder and CEO of APEX, discusses his innovative athlete investor model that combines the capital of over 70 athletes from various sports. He highlights notable investments in ventures like TGL and Baller League, showing how athletes bring credibility and insight to the table. António delves into the strategic shift towards institutional investors, including Red Bull Ventures as a key backer, and the evolving role of agents as strategic advisors. The conversation also explores the future of women's sports and how APEX navigates potential conflicts with corporate partnerships.

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