Antonino Iacona

Antonino Iacona, a motion designer and co-founder of Studio Santo, shares his creative journey from Apple to Google Creative Lab. He highlights how Apple’s detail-oriented design philosophy shaped his craft. At Google, he fostered an experimental mindset where ideas take precedence over tools. Iacona discusses the importance of 'motion with intent,' urging a synergy of expressive and functional designs. He also explores Studio Santo's unique approach to delivering collaborative motion systems rather than simple outputs, emphasizing adaptability and client engagement.