Antonia Botero, founder of MADD Project, shares her journey from architect to developer, managing $350 million projects in commercial real estate. She discusses the intricate dynamics of development fees and their impact on project incentives. Understanding market data and financial structuring emerges as crucial for success. Antonia reflects on the transition from architecture to entrepreneurship, emphasizing resilience, transparency, and the challenges faced during COVID-19. Her insights offer a blend of professional expertise and personal anecdotes that make for an engaging discussion.