Anton Ruis

Head of content marketing at Corporate Visions, a company that does sales training and enablement. Built an AI-powered buyer brief builder that pulls real-time economic data and tailors sales messaging to specific personas.

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Sep 1, 2025 • 1h 2min

How B2B Marketers Are Actually Using AI for Content

Jessica Lytle, a fractional growth marketing leader, discusses her no-code ROI calculator that sales reps use live during calls. Ugi Djuric from ContentMonk presents an AI workflow that streamlines content operations. Jillian Hoefer shares her innovative 'content concierge' GPT designed to extract key stats and quotes for marketing. Jake Heap demonstrates an exciting tool that animates mascots into 3D characters. Anton Ruis reveals his AI-powered buyer brief builder that customizes sales messaging with real-time data, showcasing practical AI applications in B2B marketing.

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