Anton Marinovich

Leads sales at Joist AI, with a background in construction tech sales at Contentful and HoloBuilder. Grew up in the construction industry and has a passion for solving problems in the AEC sector.

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May 6, 2025 • 1h 8min

Most Construction Tech Misses The Market - Modern Go-To-Market Strategies For Construction Tech

Anton Marinovich, sales leader at Joist AI with roots in construction, shares valuable insights on go-to-market strategies for construction tech. He emphasizes learning from failures over celebrating successes and the importance of aligning products with workflows. Discover why consistency and grit are essential for standout salespeople, the value of transparent client relations, and the role of AI in transforming sales processes. Marinovich also discusses the significance of simple compensation structures and effective communication in enhancing customer engagement.

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