On Today's Episode: When you haven’t done enough hard things to earn your own respect it’s easy to quit when things get hard. You start to feel lazy and unmotivated because you lack the grit and self-discipline to see anything through to the end.Often we lack the motivation to do what success demands of us because we don’t have an identity that aligns with the outcome we say we want. Our poor habits and inability to show up consistently to create the outcome and experience we say we want creates a greater distance between where we are and where we want to go.Anthony Trucks started with an enormous gap between the 3 year old that entered the foster care system, the teenager they called “Butterfingers,” and the NFL player turned motivational speaker, bestselling author, life coach and podcast host. He advocates the value of hard work and suffering that creates experiences, opportunities and outcomes that make it possible to build a new identity. He helps people learn and do what it takes to shift their identity.In this episode, we’re deep diving into 3 skills Anthony believes will help you avoid being lazy and learn to stay motivated and take action even when you don’t think it’s possible.SHOW NOTES:0:00 | Introduction to Anthony Trucks0:08 | Create an Internal Structure11:32 | Shift Your Identity26:24 | Commit to Do What Is Hard42:09 | Work in the Dark, Shine Brighter55:53 | Rebuilding a Failed MarriageFollow Anthony Trucks:Website: https://anthonytrucks.com/YouTube: https://www.youtube.com/user/anthonytrucksFacebook: https://www.facebook.com/AnthonyTrucksInstagram: https://www.instagram.com/anthonytrucks/Twitter: https://twitter.com/anthonytrucksToday's Sponsor:BetterHelp: betterhelp.com/impacttheoryAre You Ready for EXTRA Impact?If you’re ready to find true fulfillment, strengthen your focus, and ignite your true potential, the Impact Theory subscription was created just for you.Want to transform your health, sharpen your mindset, improve your relationship, or conquer the business world? This is your epicenter of greatness. This is not for the faint of heart. This is for those who dare to learn obsessively, every day, day after day.Subscription Benefits: Unlock the gates to a treasure trove of wisdom from inspiring guests like Andrew Huberman, Mel Robbins, Hal Elrod, Matthew McConaughey, and many, many, more New episodes delivered ad-free Exclusive access to Tom’s AMAs, keynote speeches, and suggestions from his personal reading list You’ll also get access to an 5 additional podcasts with hundreds of archived Impact Theory episodes, meticulously curated into themed playlists covering health, mindset, business, relationships, and more: Legendary Mindset: Mindset & Self-Improvement Money Mindset: Business & Finance Relationship Theory: Relationships Health Theory: Mental & Physical Health Power Ups: Weekly Doses of Short Motivational Quotes  Subscribe on Apple Podcasts: https://apple.co/3PCvJazSubscribe on all other platforms (Google Podcasts, Spotify, Castro, Downcast, Overcast, Pocket Casts, Podcast Addict, Podcast Republic, Podkicker, and more) : https://impacttheorynetwork.supercast.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn the simple framework for achieving both success and fulfillment As entrepreneurs, we often measure success by how much money we make, how many followers we have on Instagram, or material possessions – because let’s face it, we live in a culture that places a lot of value on those sorts of things. But the truth is, people with all the money, success, and fame in the world are often unfulfilled. Think about it -- how many times have you heard of (or known) a person who seems to have everything, but isn’t happy? The good news is, it’s possible to be a goal-crushing entrepreneur without sacrificing things that bring you joy in your life. Yes, sweet friend, you can achieve success and be fulfilled at the same time.And my guest Anthony Trucks has a really simple framework for it.Anthony is a former NFL Athlete, American Ninja Warrior, international speaker, host of the “Aww Shift” podcast, author of the “Identity Shift” book, and the founder of Identity Shift coaching. He uses cutting-edge research in science and psychology to upgrade how you operate so you can elevate your life and business to reach your full potential.In this episode, Anthony shares:  How to use fulfillment as the true measurement of your success The two types of identities that determine success or failure  How to identify the identity you align with, and use it to your advantage  A solution-based process for finding success and creating work that inspires you I really mean it when I say that Anthony is an impressive guy, so you don’t want to miss this one. I hope you get as much out of this conversation as I did!Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Former NFL athlete and motivational speaker, Anthony Trucks, shares insights on personal growth and mindset transformation. Topics discussed include cultivating a positive mindset, overcoming limitations and challenges, building resilience, embracing uncertainty, and unlocking your full potential for personal growth.

What do athletes have that entrepreneurs and anyone looking to reach max potential can learn from? It’s their work ethic. Hardcore, unrelenting, straight up grind-this-sh*t-out work ethic that shows up and does the work Every. Single. Day. Recent numbers report approximately 8% of the American population are millionaires. What’s stopping the masses from achieving wealth and success on their own terms? You could say politics, social issues and a lot of other things, but the reality is those reasons are not stopping everyone. Jim Rohn said, “Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.”In this episode, these high level athletes share tips to help you develop a champion mindset. We know how important the work is to do, but consistency is key, and the process includes doing the right things everyday no matter what. Nastia Liukin Episode: https://youtu.be/OlOPYiaYdngJames Lawrence’s Episode: https://youtu.be/kgewSQnWtIoMichael Strahan Episode: https://youtu.be/AQZGcD0Ql1sAnthony Trucks Episode: https://youtu.be/pjLl8QrDspUDotsie Bausch Episode: https://youtu.be/bX13wG2b-HgRickson Gracie Episode: https://youtu.be/JrURuyL3qscDevon Harris Episode: https://youtu.be/w4GPbhNEaekJay Williams Episode: https://youtu.be/lbFQ_GCdwgkLori Harder Episode: https://youtu.be/1dg0lZcVj3A SHOW NOTES: 0:00 | Introduction Champion Mindset1:23 | Champions Dream Big6:54 | Champions Know People15:41 | Champions Do Hard Things20:49 | Champions Push Thru Discomfort27:50 | Ordinary with Extraordinary Dreams33:02 | Out Work Everyone38:05 | Champions Help Others41:32 | Tap Into Your Dark Side45:12 | Body, Mind & Spirit Check out our sponsors: Indeed: Get a FREE $75 CREDIT to upgrade your job post at indeed.com/IMPACTTo learn more about NFTs, watch Tom’s NFT Roundtable here: https://www.youtube.com/watch?v=MFnNNSvq_YE&list=PL8qcvQ7Byc3NNRJ1qc6DIEeeDJoKBVn7zGinger: ginger.com/impactLMNT: Go to drinkLMNT.com/Impact to try their brand NEW flavor - Watermelon Salt.Skillshare: Explore your creativity at skillshare.com/impacttheory for a 1 month FREE trial of Premium Membership.HigherDOSE: Go to HigherDOSE.com/impact to save $75 on the Infrared Sauna Blanket or Infrared PEMF Mat.Backcountry: Go to Backcountry.com/theory and enter promo code THEORY to get 15% OFF your first full-priced purchase.Athletic Greens: Go to athleticgreens.com/impact and receive a FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase!Are You Ready for EXTRA Impact?If you’re ready to find true fulfillment, strengthen your focus, and ignite your true potential, the Impact Theory subscription was created just for you.Want to transform your health, sharpen your mindset, improve your relationship, or conquer the business world? This is your epicenter of greatness. This is not for the faint of heart. This is for those who dare to learn obsessively, every day, day after day.Subscription Benefits: Unlock the gates to a treasure trove of wisdom from inspiring guests like Andrew Huberman, Mel Robbins, Hal Elrod, Matthew McConaughey, and many, many, more New episodes delivered ad-free Exclusive access to Tom’s AMAs, keynote speeches, and suggestions from his personal reading list You’ll also get access to an 5 additional podcasts with hundreds of archived Impact Theory episodes, meticulously curated into themed playlists covering health, mindset, business, relationships, and more: Legendary Mindset: Mindset & Self-Improvement Money Mindset: Business & Finance Relationship Theory: Relationships Health Theory: Mental & Physical Health Power Ups: Weekly Doses of Short Motivational Quotes  Subscribe on Apple Podcasts: https://apple.co/3PCvJazSubscribe on all other platforms (Google Podcasts, Spotify, Castro, Downcast, Overcast, Pocket Casts, Podcast Addict, Podcast Republic, Podkicker, and more) : https://impacttheorynetwork.supercast.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of Impact Theory with Tom Bilyeu, Anthony Trucks shares his stories of a brutal childhood, a difficult adulthood, and a marriage that he and his wife had to rebuild after her infidelity. As he tells his own story, he offers surprising and insightful commentary on the progress America has to make, and the work each individual has to do to make that progress real. This episode is brought you by: Blinkist: Go to https://blinkist.com/impact to start your FREE 7 day trial AND get 25% off a Blinkist Premium Membership. PeopleReady: Visit peopleready.com/impacttheory SHOW NOTES: Anthony explains how he remains grateful despite how hard his life has been [1:19] Anthony describes growing up angry, dispirited and aggressive as a foster kid [3:30] Anthony talks about how he used “dark energy” on his drive to greatness [6:34] Tom and Anthony discuss what it means to be “bathed in discomfort” [11:18] When someone gives you abuse and you don’t accept it, they have to walk off with it [15:33] What is the value of emotions like anger and even rage? [19:10] Anthony describes being able to see two sides of white America as a black man [26:08] Anthony confronts the difficulty of white and black America understanding each other [28:28] Anthony explains his path to recreating his marriage and forgiving his wife [35:24] Anthony explains why he stayed in the marriage instead of finding someone new [42:27] Anthony shares the reasons he has hope for this society [45:27] Why you shouldn’t rob your kids of their hardships [48:21] How do you deal with the structure of a society that was built out of oppression? [54:17] FOLLOW: WEBSITE: anthonytrucks.com INSTAGRAM: https://bit.ly/3cMhNUC FACEBOOK: https://bit.ly/2YeBn6L TWITTER: https://bit.ly/3dKXicr Are You Ready for EXTRA Impact?If you’re ready to find true fulfillment, strengthen your focus, and ignite your true potential, the Impact Theory subscription was created just for you.Want to transform your health, sharpen your mindset, improve your relationship, or conquer the business world? This is your epicenter of greatness. This is not for the faint of heart. This is for those who dare to learn obsessively, every day, day after day.Subscription Benefits: Unlock the gates to a treasure trove of wisdom from inspiring guests like Andrew Huberman, Mel Robbins, Hal Elrod, Matthew McConaughey, and many, many, more New episodes delivered ad-free Exclusive access to Tom’s AMAs, keynote speeches, and suggestions from his personal reading list You’ll also get access to an 5 additional podcasts with hundreds of archived Impact Theory episodes, meticulously curated into themed playlists covering health, mindset, business, relationships, and more: Legendary Mindset: Mindset & Self-Improvement Money Mindset: Business & Finance Relationship Theory: Relationships Health Theory: Mental & Physical Health Power Ups: Weekly Doses of Short Motivational Quotes  Subscribe on Apple Podcasts: https://apple.co/3PCvJazSubscribe on all other platforms (Google Podcasts, Spotify, Castro, Downcast, Overcast, Pocket Casts, Podcast Addict, Podcast Republic, Podkicker, and more) : https://impacttheorynetwork.supercast.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices