Anthony Scarpaci

Anthony Scarpaci, the VP of Growth at Acorns, brings over a decade of experience in performance marketing. He delves into the nuances of marketing measurement, focusing on the differences between attribution and incrementality. Scarpaci discusses the significance of precise targeting across multiple channels and advocates for a blend of statistical analysis with practical decision-making. He also shares a humorous viral prank story and highlights the synergy between music, teamwork, and marketing, illustrating how creativity fuels success.

Anthony Scarpaci, VP of Growth at Acorns, brings over a decade of expertise in growth and performance marketing. He discusses critical differences between attribution and incrementality in marketing measurement. Anthony emphasizes the importance of testing and continuous analysis for sustainable growth. He shares insights into the Acorns app designed for everyday investment, balancing analytical rigor with agility in decision-making. Anthony also lightens the mood with a hilarious office prank story that unexpectedly caught viral attention, showcasing the joy of fleeting fame.